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 The targeting system that was mentioned earlier can also be used for YOUR banner. It will be up to you which sites (categories) you would like to have your banner appear on. We highly recommend choosing different targeting categories so that the banner will be shown on sites that have visitors who are more likely to click on your banner. For example, if you have a Humor Website, you would certainly want to target our Humor category, but maybe also categories such as: Personal Pages, Hobbies, Sports etc. Of course you may also select ALL categories so that your banner will get maximum exposure. free web site, Banner Advertising.  free web site advertising
At some point, advertisers came to the conclusion that banner ads were not as effective as full-page magazine ads or 30-second TV commercials. At the same time, there was an incredible glut of advertising space -- thousands of sites had a million or more page impressions available per month, and companies like DoubleClick began collecting these sites into massive pools of banner-ad inventory. The economic principle of "supply and demand" works the same way on the Web as it does everywhere else, so the rates paid for banner advertising began to plummet. free web site advertising.  Banner Advertising
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